Real estate lead magnets that attract clients

Real estate lead magnets that attract clients

September 11, 20244 min read

If you’re in real estate, you’ve probably heard the term “lead magnets” thrown around. And yes, having great lead magnets is key to getting more clients. But it's not just about having lead magnets—it’s about knowing how to market them. Without the right channels to promote your offer, even the best lead magnets will collect dust.

So, let’s break it down. First, we'll give you some lead magnet ideas that are proven to work. Then, we’ll show you how to market them effectively (and where you might be missing opportunities).

1. List of Properties for Sale

Buyers love favouriting ❤️ listings they find online that meet their search criteria, after scrolling through countless options. Make their search easier by offering exactly what they’re looking for. Customize your lead magnet around one of these top themes:

Homes in a specific neighbourhood (perfect for those already eyeing an area)

Properties under a certain price point (attracts budget-conscious buyers)

Homes with unique features (think luxury, waterfront, or investment properties)

2. Guides & Checklists

Guides are a versatile and valuable lead magnet. They provide in-depth information that can help potential clients make informed decisions. Some great real estate guides & checklists include:

First-time homebuyer’s guide: A step-by-step roadmap that walks them through the process.

Home selling checklist: Help sellers prep their homes for the market (and make you their first call when they’re ready to list).

Investment Property Guide: A detailed guide for real estate investors, including tips on evaluating investment opportunities, managing rental properties, and understanding market trends.

Etsy Realtor Templates

This is pure value. Plus, guides like these keep you top of mind when clients are ready to take the plunge.

Some brokerages provide their agents with ready-made buyer and seller guides. If you can get a digital copy, it’ll save you tons of time from having to create one from scratch. But if your brokerage doesn’t offer any guides—or you just don’t want to spend hours designing a guides or checklists yourself—check out Etsy. You’ll find a variety of professionally designed, high-quality guides that you can customize and start using immediately.

3. Webinars

Webinars are gold for establishing authority. Host a session on “How to Buy in Today’s Market” or “Real Estate Investment 101,” and you’ll be connecting with clients on a deeper level. The best part? You can automate the whole process using tools like WebinarJam [insert affiliate link here], making it easy to host and promote webinars on autopilot.

Examples of Webinar Topics:

  • "The Ultimate Guide to Buying Your First Home": Offer insights and tips for first-time buyers, including financing options and what to expect during the home-buying process.

  • "How to Stage Your Home for a Quick Sale": Provide homeowners with actionable advice on preparing their home for sale to attract potential buyers and secure a faster sale.

  • "Real Estate Investment Strategies for 2024": Share valuable information on the latest trends and strategies in real estate investing, including market analysis and investment opportunities.

Marketing Your Lead Magnets (This Is Where the Magic Happens)

Okay, so now you’ve got your lead magnets. How do you get them in front of the right people? Here’s the deal: it’s all about using the right channels. Here’s where you can start:

1. Social Media Ads

Attract the Clients You Want With Facebook & Instagram Ads

This is a no-brainer. Platforms like Facebook and Instagram are powerful tools for reaching a targeted audience. Run ads with a clear offer, like “Download our free guide to homes under $500K in [your city]!” Include an eye-catching image, and a direct CTA.

Did you know? We dive deeper into this in our FREE ebook— Attract the Clients You Want With Facebook & Instagram Ads. Grab your free copy here to discover the Facebook & Instagram ad campaigns that advertising agencies use to consistently generate leads for Realtors, and learn how to create ads tailored to your niche market.

2. Your Website

Don’t underestimate the power of your own site. Use lead capture forms on high-traffic pages. For example, offer a free list of homes for sale in exchange for an email address. The key is to keep it simple—don’t ask for too much info upfront, or you’ll scare people away.

3. Email Campaigns

Leverage your email list by sending personalized offers. Promote your latest webinar or offer an exclusive homebuyer’s checklist. Keep it value-driven and consistent, and you’ll build relationships over

Conclusion:

Having valuable lead magnets is the first step, but without promoting them the right way, they’ll sit unnoticed. Use these marketing strategies to maximize their reach—and if you need help with social media ads don’t forget to download our free ebook, Attract the Clients You Want to Work With, Using Social Media Ads.

Agency 27 is a marketing and advertising agency that provides Realtors with digital marketing resources to help them grow and scale their business.

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Agency 27 is a marketing and advertising agency that provides Realtors with digital marketing resources to help them grow and scale their business.

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