6 Ways to Stay In Touch With Your Real Estate Past Clients (and add value)

As a Realtor, one of the most effective ways to keep your pipeline full is by staying in touch with clients who have already trusted you with one of their biggest life decisions—buying or selling a home. Maintaining these relationships is simple, cost-effective, and a great way to generate referrals and repeat business. By staying top of mind, you increase the likelihood that past clients will return to you for future real estate needs. Here are six easy and valuable ways to stay connected with your past clients.

1. Semi-Annual "What Your Neighbours Sold For" Report

Let’s be honest—everyone wants to know what the house next door sold for. It’s just human nature to be curious about what’s going on in our neighbourhoods. Sending out a semi-annual report that shows recent sales in your clients' neighbourhoods keeps you top of mind and positions you as the local market expert.

For Added Value: Customize the list to include properties that are most similar to your client’s home.

2. Home Maintenance Reminders

Owning a home is a huge responsibility, and it’s easy for homeowners to forget routine maintenance tasks. First-time homeowners may not be aware of the upkeep required to keep their homes in top shape. By sending timely reminders, you show that you care about more than just the sale.

For Added Value: Tailor the maintenance reminders to the type of property they own. For example, if they live in a house, include reminders to clean the gutters or service the HVAC. For condo owners, remind them to empty the second lint trap and change the microwave vent hood filter.

3. Changes in Housing & Real Estate Regulations

Real estate laws and regulations are constantly changing, and your clients probably aren’t keeping up with them as closely as you are. Sharing updates about new policies, tax benefits, or anything that could affect their property or investment keeps them informed and reinforces your role as a trusted advisor.

4. Send Cards for The Anniversary of Purchase Dates

Remembering a client’s purchase anniversary is a simple but powerful gesture. Sending a card or a handwritten note to celebrate their first year (or any year) in their new home shows that you care about their journey, not just the transaction. It’s personal touches like these that turn clients into lifelong supporters and referral sources.

5. Invite Them to an Exclusive Client Appreciation Event

You don’t have to break the bank by hosting a gala to show appreciation for your clients. Why not host a webinar instead? It’s way more affordable, valuable, and can be repurposed for ongoing lead generation.

For example, you could host a webinar about “Home Improvements That Increase Your Home’s Value in Any Market” and encourage your past clients to invite anyone they know who might be interested

For Added Value: Invite your clients submit their questions beforehand to ensure you cover everything they want to know.

Lead Generation Opportunity: Hosting a free webinar is a great way to stay in touch with your past clients and attract potential clients! Using a platform like Webinar Jam, you can record the webinar and later advertise the recorded webinar to attract new leads. Webinar Jam offers plenty of features including screen sharing and PowerPoint presentations in pixel perfect quality!

6. Send Seasonal Greetings and Birthday Messages

Everyone loves receiving a birthday or holiday card, especially when it’s unexpected. Sending a simple message to celebrate a special occasion keeps you connected in a friendly, low-pressure way. Whether it’s a text, email, or physical card, these little gestures go a long way in keeping your relationship warm and personal.

PRO TIP: Automate Your Touch-points

While these strategies are powerful, keeping up with all of them manually can be overwhelming. That’s where automation comes in. CRM's like GoHighLevel allow you to automate your follow-ups, reminders, and even personalized messages so you never miss an opportunity to stay connected with your past clients. By setting up workflows, you can streamline these touch-points and ensure that no client is forgotten, making your job as a Realtor more efficient and freeing up time for you to focus on what you do best—building relationships and closing deals.

To make this even easier, we partnered with GoHighLevel to create workflow automations designed specifically to help realtors streamline their business growth and scale more efficiently. Plus, you can try their all-in-one business platform for free!